AA literature all talks about ego deflation, turning our thoughts to others, learning to stop being self-centered, and helping others. This is what, in turn, helps us. I never read one word in AA literature about working on our self-esteem by spending great amounts of time pampering ourselves, lying to ourselves about how great we are, or accepting ourselves as we are.
The steps are all about trusting God, cleaning house, and helping others. These things work to help us build a new life built on a solid foundation.
But what about all these books about our precious self-esteem and our self-image and our self, self, self? I don't know. I don't know why we read them and pretend they are AA literature. They aren't. I don't know why about one in ten alcoholics thinks they ought to write a book re-packaging what they think they have heard in meetings. The cuter the better.
Some of the most dangerous nonsense I have heard over the years has sounded really cute. It is "marketable."
All this dour ego deflation and inventory and amends and helping others? Probably not so marketable. But, boy howdy! does it ever work!